Fabien Cazals

Senior brand & product designer + advisor

contact@fabiencazals.fr

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I help organizations

shape their product,

not just build it.

From rought objectives to products ready to meet users and business expectations,
I connect design decisions to business goals, user value and long term direction.

10+ years of experience
AI-ready Design Systems at Scale
Empowering teams and products through AI-driven workflows
Focus on complex systems

Selected projects

Structure and design a challenge aimed at tooling 17-23 to help them feel confident to vote in 2027

Worked alongside the CPO to structure and prototype the new products of the 2027 strategy.

Soon

Lead design for a year to replace excel sheets by automated shopfloor daily tasks manager at Sanofi

Lead end-to-end product design on 0→1 digital tools and deployed AI agents and routines inside the product and the team, to accelerate our processes and improve the product impact for users.

Brand and product redesign to support a commercial repositioning strategy

Soon

Leading the complete visual positioning of the brand and product and the product simplification in 2 months with users interviews to guide the process.

Soon

Using AI to ship a platform for local cinema’s lovers.

Soon

Building website, backend, brand, design system and webgl interactions, with Claude Code as the main interface.

Soon

From a flauded go-by process to a one click solution to gain certainty on a regulatory painpoint

Translating a business vision into an MVP to learn from in only 8 weeks.

Turning an open corruption database into something a citizen can read.

Soon

Lead a team of 3 designers to analyse 700 entities and restructure the navigation and redraw the reading experience, in a 4 weeks sprint.

Soon

Lower churn by 13% with a new product that matches competitor’s offers

Co-leading research, product strategy & production to have a first version in users’ hands within 3 months.

Process

I start by understanding how your business works, not by the deliverables.

Through research, strategy and prototyping, I help find the right balance between moving fast and making it right.

I don’t just shape the strategy. I run it.

I don’t just shape the strategy.
I run it.

Structured and regular updates. No surprise, only clear progress with everyone on the team and space to course-correct together.

I bring a point of view, not just execution.

From research and experiences, I’ll tell you what I think the right move is and why. You make the final cut, but you won’t be making it alone.

I adapt to how you work and what your field requieres.

Every team is different, and I adapt to it, not the other way around.

Get in touch

You're planning to improve your
product or reinforce your team ?

Let's chat.

contact@fabiencazals.fr

copy email

Book a call

My inspiration is found here..

contact@fabiencazals.fr

I help organizations

I help organizations

shape their product,

not just build it.

not just build it.

Structure and design a challenge aimed at tooling 17-23 to help them feel confident to vote in 2027

Lead design for a year to replace excel sheets by automated shopfloor daily tasks manager at Sanofi

Brand and product redesign to support a commercial repositioning strategy

Using AI to ship a platform for local cinema’s lovers.

From a flauded go-by process to a one click solution to gain certainty on a regulatory painpoint

Turning an open corruption database into something a citizen can read.

Lower churn by 13% with a new product that matches competitor’s offers

I start by understanding how your business works, not by the deliverables.

I don’t just shape the strategy. I run it.

I don’t just shape the strategy.I run it.

I bring a point of view, not just execution.

I adapt to how you work and what your field requieres.

You're planning to improve yourproduct or reinforce your team ?

Let's chat.

My inspiration is found here..

My inspiration is found here..

I don’t just shape the strategy.
I run it.

You're planning to improve your
product or reinforce your team ?