Fabien Cazals

Lead brand & product designer + advisor

Shape, Build, Verify

From rough objectives to products ready to meet users and business expectations, I connect design decisions to business goals, user value and long term ambition.

From rough objectives to products ready to meet users and business expectations,
I connect design decisions to business goals, user value and long term ambition.

From rought objectives to products ready to meet users and business expectations, I connect design decisions to business goals, user value and long term direction.

Available. Last project : 0→1 for a Greenpeace MOOC platform, owned research & strategy to delivery.

  • Homme marchant dans un couloir moderne
  • Homme marchant dans un couloir moderne

what they say

I had the pleasure of working with Fabien at Sanofi, where he produced a high-quality design with an approach always centered on outcomes.

From strategy, story-boarding of routines to use the tool, user testing, all the way to close collaboration with the engineers to optimize our effort-to-value ratio, he really displayed a valuable variety of designer skills that made him key to our collective success.

Adeline Bibet, PM at Sanofi

Process

01

I start by understanding how your business works, not by the deliverables.

Through research, strategy and prototyping, I help find the right balance between moving fast and making it right.

02

I don’t just shape the strategy. I run it.

I don’t just shape the strategy.
I run it.

Structured and regular updates. No surprise, only clear progress with everyone on the team and space to course-correct together.

03

I bring a point of view, not just execution.

From research and experiences, I’ll tell you what I think the right move is and why. You make the final cut, but you won’t be making it alone.

04

I adapt to how you work and what your field requires.

Every team is different, and I adapt to it, not the other way around.

Get in touch

You're planning to improve your
product or reinforce your team ?

Look for me here.

Look for me here.

contact@fabiencazals.fr

contact@fabiencazals.fr