Fabien Cazals
Senior brand & product designer + advisor
shape their product,
what they say
I had the pleasure of working with Fabien at Sanofi, where he produced a high-quality design with an approach always centered on outcomes.
From strategy, story-boarding of routines to use the tool, user testing, all the way to close collaboration with the engineers to optimize our effort-to-value ratio, he really displayed a valuable variety of designer skills that made him key to our collective success.
Adeline Bibet, PM at Sanofi
Selected projects
Structure and design a challenge aimed at tooling 17-23 to help them feel confident to vote in 2027
Worked alongside the CPO to structure and prototype the new products of the 2027 strategy.
Using AI as a solo builder to ship a platform for local cinema’s lovers.
Building website, backend, brand, design system and webgl interactions, with Claude Code as the main interface.
Brand and product redesign to support a commercial repositioning strategy
Leading the complete visual positioning of the brand and product and the product simplification in 2 months with users interviews to guide the process.
0→1 product to replace excel sheets by automated daily tasks manager at Sanofi
Lead end-to-end on 0→1 digital tools and deployed AI agents and routines to accelerate our processes and improve the product impact for users.
From a flauded go-by process to a one click solution to gain absolute certainty.
Translating a business vision into an MVP to learn from in only 8 weeks, solutioning a regulatory process with high stakes for industrial workshops.
Lower churn by 13% in 3 months with a new product matching market maturity
Co-leading research, strategy & production to ship a first version within 3 months, and iterate during 3 months to reach our objectives and user confidence.
Process
01
I start by understanding how your business works, not by the deliverables.
Through research, strategy and prototyping, I help find the right balance between moving fast and making it right.
02
Structured and regular updates. No surprise, only clear progress with everyone on the team and space to course-correct together.
03
I bring a point of view, not just execution.
From research and experiences, I’ll tell you what I think the right move is and why. You make the final cut, but you won’t be making it alone.
04
I adapt to how you work and what your field requieres.
Every team is different, and I adapt to it, not the other way around.
Get in touch
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